E-commerce
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Social Media
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Newsletters
Client
My Role
fix
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E-commerce Experience: Marketing-driven UI and web assets designed to convert.
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Social-First Content: Animated social media assets tailored for high engagement.
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Retention Marketing: Stylized newsletters that balance editorial aesthetics with clear conversion goals.
Design Adaptability in a Trend-Driven World
In the fast-paced world of Gen Z, my role as a Marketing Designer, is maintaining a recognizable brand DNA while constantly reinventing the visual language to align with the latest digital trends.
Since joining the team, I have challenged myself to To lead forward the brand aesthetic while preserving the playful and accessible "vibe" that our community loves.
In addition, I integrate a lot of motion graphics and animation into our core marketing assets. Adding movement has transformed our static campaigns into dynamic experiences that capture attention and drive engagement.
Every campaign is a new playground. I lean into diverse techniques - ranging from experimental typography to urban-inspired collages - ensuring the brand always feels "now."
Focus on:
VIDEO ARCADE CAMPAGNE
From studio photos to a campagne creative
1
We started by choosing a few items from the collection to lead the campaign.
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We then gathered references for each item and chose a motif that would lead the world we would create for it.
3
We used AI to simulate the photographic style we wanted, including the use of a wide or fisheye lens, the positions and attitudes of the models.
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Then, we created sketches that would simulate the final outcome.
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We were present on the photo shoot set to guide the models and the photographer.
The prep
The Result
Focus on:
PERIOD PANTIES
A graphic packaging language I designed for fix’s period underwear line, tailored to a Gen Z audience. The visual system combines bold color blocks, illustrations, and icons, with a confident use of pink and red to openly embrace menstruation. The result is a playful, trend-driven design that reflects the brand’s youthful identity while aligning with values of openness and sustainability.
Focus on:
AI CREATIVES
AI has become an integral part of my design process. As the technology evolves, I continuously explore more thoughtful and advanced ways to integrate it — not as a shortcut, but as a creative tool that enriches concepts, expands visual possibilities, and helps optimize budgets without compromising quality.
From “lookbook” photos
To a campaign creative
#fixSALE
Designing sale creatives for fix requires a balance between freshness and consistency. Each campaign introduces a new visual idea to re-engage the audience, while remaining coherent through a fixed color palette and bold, high-impact typography.
#fixSALE
Designing sale creatives for fix requires a balance between freshness and consistency. Each campaign introduces a new visual idea to re-engage the audience, while remaining coherent through a fixed color palette and bold, high-impact typography.
